Is the biggest photo-sharing site on the web, taking in around three billion photos each month. ✅ Đầy đủ
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Lã Hiền Minh đang tìm kiếm từ khóa Is the biggest photo-sharing site on the web, taking in around three billion photos each month. được Cập Nhật vào lúc : 2022-09-18 13:10:38 . Với phương châm chia sẻ Kinh Nghiệm về trong nội dung bài viết một cách Chi Tiết 2022. Nếu sau khi tham khảo tài liệu vẫn ko hiểu thì hoàn toàn có thể lại Comments ở cuối bài để Ad lý giải và hướng dẫn lại nha.When Instagram company head Adam Mosseri announced this year that Instagram was no longer a “square photo-sharing app,” he was really just stating the obvious: one look this year’s Instagram statistics and it’s clear just how far it’s come from its humble roots.
Nội dung chính- General Instagram statistics1. Instagram is celebrating its
12th birthday in 20222. Instagram is the
7th most visited website in the world3. Instagram is the 9th most-Googled search term4. Instagram is the 4th most-used social platform5. Just 0.1% of Instagram users only use Instagram6. Instagram is the
second most-downloaded app in the worldInstagram user statistics7. 1.22 billion people use Instagram each month8.
18 to 34 year olds make up the biggest share of Instagram’s audience9. Instagram is Gen Z’s favorite social platform10. Gen X males are the fastest growing Instagram audience11. Instagram’s audience is
split pretty evenly between males and females12. India has the most Instagram users in the world13. India is also Instagram’s fastest-growing market14. 5% of U.S children under 11 use Instagram15.
14% of U.S. adults have never heard of Instagram16.
Instagram saw 17.0% user growth in Western Europe in 202017. The country with the highest Instagram percentage reach is BruneiInstagram usage statistics18.
59% of U.S. adults use Instagram daily19. Instagram isn’t a popular source for getting
news20. Adult Instagram users are on the app nearly 30 minutes per day21. 9 out of 10 users watch Instagram videos weekly22. 500 million accounts use Instagram Stories daily23. 58% of users
say they’re more interested in a brand after seeing it in a Story24. Brand Stories have an 86% completion rate25. The most active brands post
17 Stories per month26. Instagram Stories
generate a quarter of the platform’s ad revenues27.
#Love is the most popular hashtagInstagram business statistics28. 90% of
Instagram users follow least one business29. The average Instagram business account grows its followers by 1.69% each month30. Business accounts post an average of 1.6 times a day31. 1 in 2 people have used Instagram to discover new brands
32.
57% of people like seeing polls and quizzes from brands on Instagram33. The average engagement on Instagram business account posts is 0.83%34.
44% of people use Instagram to shop weekly35. Instagram’s advertising reach has outpaced Meta this past yearWhat is Meta's motivation for offering new features?What does the acronym CPM stand for quizlet?Which of the following factors has helped Meta build up trust among its users?Which statement holds true for the term cost per click?
Over the past decade-plus, Instagram has evolved, and so has its user base, its business features, its algorithms and technological capabilities. So as you plan your Instagram marketing strategy for 2022, it’s important to know the latest facts about all things Insta. To make sure you’re working with the right information, we’ve compiled all the most important Instagram stats you need to be aware of this year.
Bonus: Download a không lấy phí checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
General Instagram statistics
1. Instagram is celebrating its 12th birthday in 2022
Instagram is practically a teenager this point ( the very least, a lovably moody tween) so if your marketing team is still considering the platform to be a flash in the pan, we’ve got news for you: your girl isn’t going anywhere.
Of course, the platform has evolved considerably (hello, Reels!) since it first launched back in October 2010 with a filtered pic of the founder’s dog, and will continue to do so. Make sure you’re up to date on the latest Instagram trends and features as it ventures deeper into its second decade of existence.
2. Instagram is the 7th most visited website in the world
According to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. That’s a lot of eyeballs.
Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too: make sure those images are looking good any scale.
3. Instagram is the 9th most-Googled search term
What’s easier than typing “instagram.com” into your browser? Letting Google take you there.
Meta, Youtube and “weather” all beat out Instagram, but considering that Insta is primarily accessed through the app, this is an impressive showing and more proof that your audience might be viewing your content through a browser — whether a mobile one or via their computer.
(Weird fact: the number one Google search query is “google.” We don’t understand, either.)
4. Instagram is the 4th most-used social platform
Only Meta, Youtube and WhatsApp beat out Instagram in terms of daily active global users, but Instagram clocks in an impressive 1.5 billion.
That’s a lot of eyeballs. At this point, it’s beating out TikTok, , and Snapchat, so if you’re looking for the most bang for your buck in terms of audience reach, Instagram may be a stronger option.
5. Just 0.1% of Instagram users only use Instagram
The likelihood that an Instagram user also has an account on another social platform is 99.99%. 83% of Instagram users, for example, also use Meta, while 55% are also on .
What does this mean for marketers? You’re likely reaching the same people across different platforms, so try not to repeat yourself to make sure your content is unique and engaging, wherever your followers are encountering it.
6. Instagram is the second most-downloaded app in the world
Only TikTok beat out Instagram in downloads in Fall 2022 — pretty impressive, given that the app has been around for 12 years. Stilllll got it.
You probably already assumed that most of your Insta audience was experiencing your content through their phones, so please, kick back and enjoy this statistic that proves just that.
Instagram user statistics
7. 1.22 billion people use Instagram each month
In case it’s not clear: Instagram is very, very popular. That’s still only half as many people as Meta and Youtube each have logging in each month, however.
8. 18 to 34 year olds make up the biggest share of Instagram’s audience
This key demographic accounts for about 60% of Instagram’s audience.
9. Instagram is Gen Z’s favorite social platform
Global internet users aged 16 to 24 prefer Instagram to other social platforms — yep, even ranking it above TikTok. If that’s an age cohort you’re looking to reach, Insta is apparently the place to be.
10. Gen X males are the fastest growing Instagram audience
Last year, the number of 55 to 64 year old males using Instagram grew by 63.6%. So, yes, it’s a place where the kids are hanging out, but don’t discount the fact that you can find other generations represented here too.
11. Instagram’s audience is split pretty evenly between males and females
Unfortunately, we don’t have any stats this point on users who fall outside of the gender binary, but according to what Meta’s reporting tools can tell us, Instagram’s audience self-identifies as 50.8% female and 49.2% male.
12. India has the most Instagram users in the world
This is a great reminder that Instagram offers access to a global audience, with 201 million users logging in from India (followed by the U.S. 157 million). In the third place spot, you’ll find Brazillians, with 114 million users, followed by Indonesia and Russia.
This is important information when thinking about how to define your target audience on Instagram, and what kind of content to create.
13. India is also Instagram’s fastest-growing market
Increasing its audience by 16% quarter-over-quarter, India is the fastest growing region for Instagram currently. If this is a market your brand is looking to target: congrats! Now you know just where to find ‘em.
14. 5% of U.S children under 11 use Instagram
That’s despite Instagram user guidelines that require users to be 13 years old before they can create an account. Among kids aged 9 to 11, 11% use Instagram.
15. 14% of U.S. adults have never heard of Instagram
Keep in mind that while Instagram does have a huge reach in the U.S., it does not reach everyone. That’s why understanding your audience is so important.
16. Instagram saw 17.0% user growth in Western Europe in 2022
The region will end 2022 with 132.8 million users, eMarketer predicts. That’s an increase of 19.3 million users since 2022.
Before the pandemic, eMarketer had predicted only 5.2% growth for the region. They revised their estimate upwards twice this year.
17. The country with the highest Instagram percentage reach is Brunei
Brunei might not have the most Instagram users, but it is the country where Instagram reaches the highest percentage of the population: 92%, to be precise.
Rounding out the top five countries with the highest percentage reach are:
- Guam: 79%Cayman
Islands: 78%Kazakhstan: 76%Iceland: 75%
If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts.
Instagram usage statistics
18. 59% of U.S. adults use Instagram daily
And 38% of those daily visitors are logging on multiple times per day.
Better give ‘em something to look while they’re there: make sure you’ve got fresh content going up consistently. Even if you’re not able to log in every day, scheduling tools for Instagram—like, ahem, Hootsuite—can help you keep on top of your content calendar.
19. Instagram isn’t a popular source for getting news
Only one-in-10 U.S. adults say they seek out news on Instagram — and 42% say they straight-up distrust it as an information source. So if you’re in the business of disseminating important information, Instagram may not be the best place to get your serious message across.
Bonus: Download a không lấy phí checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the không lấy phí guide right now!
20. Adult Instagram users are on the app nearly 30 minutes per day
They’re exploring not just their newsfeed, though: they’re scrolling through Instagram Stories, checking out Livestreams and watching Reels. Wise brands will deliver something satisfying across all the different features so that followers are entertained, wherever they’re spending those 30 minutes.
21. 9 out of 10 users watch Instagram videos weekly
Go beyond static images to delight the cinephiles scrolling through your feed. Here are our favorite tips for creating the best Stories, Reels and Instagram Live videos for your audience.
22. 500 million accounts use Instagram Stories daily
Instagram hasn’t shared updated stats since 2022 (a lifetime ago in social truyền thông years) but it’s likely only gotten higher. What started as a Snapchat-inspired foray into video has become a staple of the platform, and one that offers lots of opportunity for brands to get creative. Check out our guide to using Instagram Stories for business here.
23. 58% of users say they’re more interested in a brand after seeing it in a Story
Stories have sticking power! And another 50% of Instagram users say they’ve gone ahead and actually visited a website to make a purchase of a product or service after seeing it in Stories.
Want to get in on this action? We actually know some hacks for scheduling Instagram Stories so you don’t miss a beat.
24. Brand Stories have an 86% completion rate
That’s just a small increase from 85% in 2022. Entertainment account Stories saw the largest increase in completion rate, from 81% to 88%. Sports account Stories have the highest completion rate, 90%.
25. The most active brands post 17 Stories per month
Story frequency is generally up this year, so if you want to keep up with the top performers (and make sure your content isn’t lost in the ruckus), it’s wise to aim to post a Story approximately every other day.
26. Instagram Stories generate a quarter of the platform’s ad revenues
Despite the fact that they might not reach as far as posts, in 2022, Stories ads are predicted to bring in almost $16 billion in global net ad revenues.
27. #Love is the most popular hashtag
Maybe it’s a clue that people on Instagram want to keep things positive and light?
Instagram business statistics
28. 90% of Instagram users follow least one business
Don’t feel shy about getting your brand involved in social: everybody’s doing it! As Instagram itself puts it, it’s a place to “grow your community and deepen your connection with current and future customers.” Insta regularly introduces new business tools—like shopping functionality and Instagram Live—to help support businesses, too.
Learn more about how to use Instagram for business here.
29. The average Instagram business account grows its followers by 1.69% each month
While every business account and brand is different, it’s helpful to know the general benchmark for growth, especially if that’s a cornerstone of your brand’s social truyền thông goals. Not hitting that number yourself? Check out our tips for growing your Instagram followers here.
30. Business accounts post an average of 1.6 times a day
To break that down even further: for the average Instagram Business account, 62.7% of all main feed posts are photos, while 16.3% are videos and 21% are photo carousels.
Again, every brand is different, but it’s helpful to see the the competition is (on average!) mixing things up with the types of content it posts.
If you’ve stuck steadfastly to a photos-only trò chơi plan, maybe now’s the time to start diversifying.
31. 1 in 2 people have used Instagram to discover new brands
It’s an incredible discovery tool: 50% of people use it to discover new brands, products or services. And 2 in 3 people say the network helps foster meaningful interactions with brands.
Your newest customer could be lurking around the corner… and ready to fall in love with you!
32. 57% of people like seeing polls and quizzes from brands on Instagram
Compared to other platforms, audiences prefer seeing quizzes and polls from brands on Instagram (and they’re easy to implement using Stories!), so go ahead and speak up: ask your customers what they want!
It’ll make them feel seen, and help you feel confident about your business decisions. Win-win.
33. The average engagement on Instagram business account posts is 0.83%
That skews a little higher on carousel posts and a little lower on video, but if you’re beating that benchmark of 0.83%, pat yourself on the back.
Interestingly, as brands grow their followers, engagement rates typically dip. Our digital trends report revealed that business accounts with fewer than 10K followers enjoyed higher engagement than brands with 100K followers. In other words: sometimes less is more.
Looking for inspiration to grow your engagement beyond that? We’ve got you covered with Instagram engagement tips right here.
34. 44% of people use Instagram to shop weekly
Instagram only introduced its shopping feature a couple of years ago, but it’s already taken the ecommerce world by storm. According to an Instagram for Business survey, 44% of people use Instagram weekly to shop using features like shopping tags and the Shop tag.
Ready to set up your own Insta commerce empire? School yourself with our Instagram Shopping 101 guide.
35. Instagram’s advertising reach has outpaced Meta this past year
If paid reach is part of your social truyền thông strategy, it’s worth noting that Instagram’s ad reach is skyrocketing past Meta’s right now. Meta’s global advertising reach only increased by 6.5% this year, while Instagram’s grew by 20.5%.
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What is Meta's motivation for offering new features?
Zuckerberg controlled three of the five seats on the board of directors. What is Meta's motivation for offering new features under an opt-out scheme? Opt-out ensures larger audience, and helps enhance network effects and data advantages.What does the acronym CPM stand for quizlet?
Terms in this set (179) The advertising acronym CPM is defined as ____. Cost Per Thousand Impression.Which of the following factors has helped Meta build up trust among its users?
Which of the following factors has helped Meta build up trust among its users? Mutual and reciprocal approval of friend requests.Which statement holds true for the term cost per click?
Which of the following statements holds true for the term cost-per-click? It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad. Tải thêm tài liệu liên quan đến nội dung bài viết Is the biggest photo-sharing site on the web, taking in around three billion photos each month.